Hallmark Cards
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| Date of Entry: |
6/6/2007 1:22:19 PM |
| Major Locations: |
US- Midwest
Kansas, MO (HQ) |
Industry:
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Manufacturing
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| Employer Description: |
Hallmark, established in Kansas City in 1944 as a privately held company, owns and operates a number of businesses in the greeting card, family entertainment and personal development industries. Hallmark has more than 18,000 full-time employees worldwide with about 4,500 working at the Kansas City headquarters, including artists, designers, stylists, writers, editors, production staff and photographers. Hallmark also publishes products in more than 30 languages and distributes them in more than 100 countries.
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| Total Number of Employees: |
>18,000
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Contact:
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Maggie Choplin, Medical Services Manager - 816-274-5016 mchopl1@hallmark.com
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| Problem Statement: |
Hallmark Cards participated in Kansas City’s Community Initiative on Depression (CID) led by the Mid-America Coalition on Health Care in 2001-2004. The initiative brought together employers, health care providers, health plans, and other stakeholders to address depression because of its high prevalence and the significant impact depression has on the workplace. Based on a Coalition-developed Employee Attitudinal Survey and other initial assessments, a broad-based initiative was planned to include workplace education and collaboration with the employers’ EAPs, local mental health agencies, and national groups. In 2004, as improvements were being made in the local infrastructure for depression treatment, the Coalition began to develop informational interventions in the form of communication campaigns in the workplace with the assistance of a consulting occupational therapist experienced in worksite health promotion. A model intervention was developed with optional components to allow employers to tailor their efforts to their particular work culture and communication standards. A full description of the CID can be found at the Coalition’s web site, www.machc.org. |
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Examples of Mental Health Innovation: |
Community Partnership
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- Brought together employers, health care providers, health plans, and other stakeholders around depression and its impact on the workplace.
- Detailed Description
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Community Partnership
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Hallmark, established in Kansas City in 1944 as a privately held company, owns and operates a number of businesses in the greeting card, family entertainment and personal development industries. In 2004, Hallmark reported consolidated net revenues of $4.4 billion.
Hallmark has more than 18,000 full-time employees worldwide with about 4,500 working at the Kansas City headquarters, including artists, designers, stylists, writers, editors, production staff and photographers. Hallmark also publishes products in more than 30 languages and distributes them in more than 100 countries.
Through its long-standing employee wellness program, Hallmark has provided a variety of services including nutritious food services, fitness and recreation programs, and regular employee Lunch-n-Learns on numerous health topics.
CID Components:
- Internal planning led by Medical Services Manager
- Senior leader letter
- Management e-mail
- Employee e-mail and depression pamphlet
- Mental Health Benefit Summary
- Employee newsletter article
- Employee Lunch-N-Learns (3) by physicians and psychologists
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